The privacy of individuals, including customers, clients, service providers and the like, is of the utmost importance to Creative Holidays and all of its businesses. This includes all information - whether that be direct information from you, statistical information, opinions or otherwise - that Creative Holidays collects and records and that could reasonably be used to identify you. Creative Holidays adheres to and complies with the National Privacy Principles and the Privacy Act 1998 (Cth). This Privacy Policy sets out Creative Holidays' policies for managing personal information across Creative Holidaysand all of its businesses, operating within Australia. A Privacy Officer, who is responsible for all matters pertaining to privacy, has been appointed at Creative Holidays and this person's contact details are provided below.

This Privacy Policy applies to and should be read in conjunction with the User's Terms and Conditions also found on Creative Holidays' website. By viewing and using Creative Holidays' websites you will be deemed to have agreed to the matters described in this Privacy Policy. If you do not so agree, then you should stop accessing and using this website immediately. Further, you are encouraged to review this Privacy Policy regularly, as it may be updated, at Creative Holidays' discretion.

Creative Holidays is an internet-based travel directory service, with a particular emphasis on the accommodation and entertainment needs of its diverse customer base. As Australia's leading online domestic travel service provider, Creative Holidays utilises the latest technological advances to target consumers' lifestyles and supply the highest level of service without compromising usability and content of its website and its features. In each of its businesses, Creative Holidays has relationships with customers to whom it provides various services. As part of these customer relationships, Creative Holidays collects information necessary to enrol customers in products and services and to offer them additional or related products and services. Creative Holidays takes the protection of personal information very seriously and zealously protects the privacy of individuals, including customers, clients and service providers. This Privacy Policy will serve the interests of all persons in respect of whom Creative Holidays collects personal information and will provide Creative Holidays with an effective method to provide privacy protection.

Information we collect
Generally, we collect personal information that is needed to facilitate arrangements and bookings and to provide the services and products offered to you via our websites. The types of personal information that we collect from you will depend on -

1. the circumstances of collection; and
2. the type of service you request from us. For example, when you request us to make your travel arrangements, we may collect details such as your name, address, flight and other travel details, credit/debit card number and expiry date, billing address, telephone numbers and other information related to your travel/accommodation requirements. We generally do not collect "sensitive information" (such as information relating to ethnic origin, religious or philosophical beliefs, membership of a political or trade association, sexual preferences or health) and would not do so without your consent. However, there may be instances where such information becomes necessary. In such an event, the law requires us to obtain your consent to the collection of "sensitive information", so we will assume that when providing us with such information, you have consented to the collection of that information for use in accordance with this Privacy Policy, unless you expressly inform us otherwise.

Information you give us
We collect personal information at the time you may wish to facilitate an online purchase and we only require information necessary to complete your booking. You may wish to provide us with additional information so that the quality of service received is improved, but in these circumstances, any additional information you provide us is only collected and/or used as is necessary in order to provide you with specific additional services (eg. specific travel arrangements, special meals, etc).

Tracking activity on our websites
When you browse Creative Holidays' websites and have not registered for any online products or services, you browse anonymously. Personally identifiable information - such as your name, address, telephone number and email address - is not collected as you browse. However, we track how our website is used by both anonymous visitors and our registered customers, by using a small string of text that is sent to your browser known as a "cookie" (see next paragraph).

Cookies
Cookies collect information that includes the server your computer is logged onto, your browser type and how you gained entry to our website. Therefore, when you visit our website anonymously, details are recorded about your visit, such as, in addition to the matters described in the previous paragraph, time and date, pages accessed and time spent. This information is used in an anonymous form for statistical purposes and as such, cannot be used to identify you individually. A cookie cannot retrieve any other data from your hard drive, pass on computer viruses or capture your email address or any other personally identifiable information. You should note that accepting cookies is required if you want to view our websites, because they are essential for our site administration and security.

Generally, we collect, update and use personal information about you to carry on our business, including -

How we collect information
Generally, we will collect personal information directly from you, either in person, by telephone, letter, facsimile, email, or when you visit our website.

We may also request information from you when you purchase or make enquiries about our products or services, when you register for promotions or when you request brochures or other information. We may also collect information when we invite you to complete surveys or provide us with feedback.

There may be circumstances where we collect information about you from third parties. For example (a) from people making travel, accommodation or other bookings on your behalf; and (b) From third parties (such as market research companies, contracted by us to obtain information so that we may improve and market our products and services).

How we store information
We store personal information in a combination of secure computer storage facilities and paper based virtuals and other records. We have implemented systems and processes to protect the personal information we hold from misuse, loss and unauthorised access, modification or disclosure. We use generally accepted technology and security so your information will be transmitted safely to us through the internet or other electronic means (see below). When we no longer require personal information, we will take reasonable steps to securely destroy or permanently de-identify it.

How we use your personal information
Once you have provided us with your personal information, we use it for the purposes for which it was collected. Generally, this will involve the use of your personal information by us to deliver products and services that you have requested and to process transactions you conduct on our website. Other ways in which we may use your personal information follow -

• To conduct marketing activities and to conduct market research;
• To customise your online experience and to provide you with more relevant online offers and updates;
• To identify frauds or errors;
• For regulatory or compliance purposes;
• To service our relationship with you;
• For internal accounting and administration.

How we may use your email address
We may use your email address to send you the following types of email messages - (a) Occasional updates about our products and services as well as any marketing offers; and (b) Regular scheduled email newsletters related to our products and services; you may decline to receive email offers at any time. To make our email offers more relevant to you, we may use information you have previously provided to us.

You We will, upon a written request by you, provide you with access to the information we hold about you, unless there is an exception which applies under the National Privacy Principles. You are entitled to correct or update the information we hold about you. We may recover from you our reasonable costs of supplying you with access to the information that we hold about you. Your request to provide you with access to the information that we hold about you will be dealt with in a reasonable time. If we refuse to provide you with access to the information, we will provide you with reasons for the refusal and inform you of any exceptions relied upon under the National Privacy Principles.

We will take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete and up-to-date. If the personal information we hold about you is inaccurate, incomplete or out-of-date, please contact us and we will take all reasonable steps to correct this information. Also, if your personal details change, please contact us so that we can update our records.

We may disclose your personal information in the following circumstances -

In providing our services to you, it may be necessary for us to forward personal information to relevant overseas service providers - for example, airlines, hotels and other travel and related service providers. Please let us know if you have any objections to such transfers of information. However, we note that it may be difficult to provide you with the products and/or services requested by you if you object to such trans-border data flows.

Our website contains links to other sites. We are not responsible for the privacy practices or the content of those sites. You should read the privacy statements and policies of any linked sites as their privacy policies may differ from ours.

To opt out of receiving email offers or newsletters from Creative Holidays, click here. All email offers and email newsletters sent to you by Creative Holidays also provide instructions on how to opt out of receiving future offers or newsletters. These instructions are usually located at the bottom of the email message

We have adopted appropriate security features in order to protect and keep secure personal information from loss, misuse, alteration or destruction. Creative Holidays has obtained a digital certificate from Equifax Secure Inc, an industry leader in the protection and management of data transmission and storage. We regularly review our security and encryption technologies and strive to protect personal information to the highest level possible.

SSL Technology
We employ Secure Service Layer (SSL) Technology whenever any transaction is completed over our website. Indeed, transactions involving the passage of personal information occur in one of our secure online areas only. SSL technology encrypts the information you send through our website. The use of SSL technology requires two components - (a) An SSL-compatible browser; and (b) A web server to perform "key-exchange" that establishes a secure connection.

The technology requirements needed to benefit from SSL Technology

1. You will need a browser with SSL capabilities. If you do not already have a browser with SSL capabilities, you can download an SSL browser from various sites.
2. You will also need a compliant internet service provider. Nearly all internet service providers automatically enable SSL technology, but you will need to ensure that this is the case with your service provider. However, please note that Creative Holidays makes no warranty or representation in respect of the strength or effectiveness of the encryption capabilities of SSL Technology and Creative Holidays is not responsible in any way for events arising from any unauthorised access of the information you provide.

Privacy Officer
If you -

Changes to Our Privacy Policy
We reserve the right to review this Privacy Policy from time to time and at any time to change it. Should we change our Privacy Policy, we will post our revised Privacy Policy on our website as soon as it is completed and becomes available.

Further Information on Privacy
You may obtain further information regarding privacy issues in Australia by visiting the Australian Federal Privacy Commissioner"s website at http://www.privacy.gov.au/.